1. Keywords on the title
The first and most important factor of on-page SEO is placing the targeted keywords in the title. This keyword gives an overview to the search engine about the content of the blog or posting. According to Moz, the title length is 55 characters (words and spaces).
The keywords placed in the post title will automatically exist in the title of the post. However, this is not the case with keywords for blog titles. If you use WordPress, you can place keywords in the blog title by using the All in One SEO Pack or Yoast's WordPress SEO plugin.
Where should the keywords be placed in the title? If possible, place keywords at the beginning of your title to be easily recognized by potential visitors and search engines. If placing the keyword at the beginning of the title is not possible, for example, making the title ambiguous, put the keyword in the center of the title naturally.
2. Keyword density
The next factor of on-page SEO is keyword density. What keyword density means is the percentage of keywords that appear to the number of words. In order not to indicate the spread of keyword overload (keywod stuffing), you should make keyword density between 1% to 5%.
For example, you are targeting a job application letter. The keyword appears five times in the 500 word post you created. Thus, the density of the application letter on the post is 1% alias 5 divided by 500.
3. Keywords in the first and last paragraphs
In addition to the title, the targeted keyword should be placed also in the first paragraph and the last paragraph. In my opinion, this placement provides an overview of the beginning and end of the topic of discussion to search engines.
4. Number of words
In doing on-page SEO, you should also pay attention to the number of words. According to some studies, the number of words has an important impact on the position in search engine results.
The trick, if you shoot a keyword high competition, you should make a post with a minimum length of 1,500 words. Viewed from the human and search engine side, the number of words is enough to give a thorough explanation of the keywords or topics covered. In other words, your post is rich in meaning or benefits.
5. Format Heading
The heading format (H2, H3, and so on) can be used also to optimize your post structure. Which format is selected? In my opinion, it depends on the taste of bloggers. For me, the H3 format is sufficient to give an explanation of the pound-points or subheadings of the post made.
6. Alt text
Search engines can detect images via alternate text for images (alt text). For that purpose, make the best possible alternative text. Some SEO practitioners suggest this alternative text is populated with the targeted keywords. However, I ignored her suggestion because I filled out alternative text with keywords related to the targeted keyword.
7. Internal links
Do not forget to create a link to your previous post (known as internal link). In addition to providing a linked posting signal to search engines, internal links also provide additional information to visitors.
8. External links
In addition to internal links, also create links to other trusted people's blogs or sites (external links). The goal gives signals to search engines that your post refers to a trusted source or reference. Of course, external links also provide additional reference options to visitors who want to know more about the topic of your post.
9. Latent Semantic Indexing
Do not just sow keywords in your post. Conversely, sow is also a keyword that is relevant to the targeted keyword. This relevance includes latent semantic indexing (LSI). For the purpose of this LSI, I usually use synonyms or snippets of targeted keywords. For example, top-rated vacuum cleaners are synonymous best vacuum cleaners.
The use of LSI aims to signal to the search engines that your postings are natural because it promotes context, not text. I believe Google knows about these signals because the algorithms are designed to understand the context of the content.
10. Blog loading speed
The last factor is the speed of loading your blog. This factor is important because it affects the experience of your blog visitors and Google incorporates it as one of the ranking factors in its search results. Of course, the speed of loading your blog is affected hosting quality used.
By paying attention to ten factors above, on-page SEO will be simpler. So forget the keyword being bold, the keyword is tilted, the link says the key to the post itself, and the link says the key to the image in the post itself.
What on-page SEO factors have you been paying attention to?
